According to the Pew Research Center, 7 in 10 Americans use social media to connect with one another, engage with news content, and share information. With so many of your potential customers engaged with social media, the question isn’t whether you should employ social media in your business marketing plan … it is how can you afford not to?
Social media should complement, not replace, more traditional methods of marketing (including a strong web presence). But utilizing social media for your brand is a no-brainer for building your business. Whether you wish to build your social media following through paid avenues or free (organic) avenues, social media helps you reach people you might otherwise not reach.
The problem is that few business owners understand social media, and fewer still have the time to dedicate to building their social media presence. Too often, businesses will build out their pages or channels on social networking apps, then let them go dormant. Let’s be clear: A seldom-updated or never-updated social media account is worse than no social media account at all!
We can help. Utilize Appy Brands to develop engaging, relevant social media posts that help convey the message you want to send to existing and prospective new customers, while you focus on the more traditional parts of your business. Contact us today!
